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C lassic
Mistake
The biggest mistake a boss, from front line sales
manager to CEO, can make is staying with a marginal performer too long. Right now it’s a buyer’s market for sales
talent. Good salespeople, some of them absolute top performers, have found themselves in companies which simply could not
weather the worst global financial storm of the past 50 years. Companies with good product ideas, but a small
customer base, have simply run out of cash. They’ve had to cut back severely or close down entirely. So when you see
a too-good-to-be-true résumé cross your desk, perhaps a former VP-Sales willing to take a quota-carrying sales job, give her
a look. It may be your and her lucky day. And then say goodbye to that classic underachiever who’s been on your payroll
much too long.
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W hen
To Hit
The
S end
Button
Our clients know we prefer face-to-face contact
or a telephone call over an e-mail in most situations. That said, we like e-mail.
It has changed the speed at which we communi- cate. It knows no time zones. It creates a record, and offers the recipient
a chance to digest information if a response is required. But all too often messages are misinterpreted because we hit SEND
too fast. E-mail has become such a casual communication medium that we’ve forgotten much of what
we’ve learned about spelling, grammar and common courtesy. Here are a few tips on creating e-mails that will
make them more effective and readable.
• Use the subject line to state the topic of your
e-mail. Subject
lines with re:
re: re: or
fwd:
fwd: fwd: don’t
deliver impact and are difficult to research.
• Ask yourself if your e-mail is effective.
This is
one of those, “You don’t get a second chance to make a first impression” judgments.
• Give short, concise answers to questions.
If further
explanation is necessary, do it later in the body of the e-mail.
• Use upper and lower case properly and resist
the all CAPS temptation. Receiving an e-mail typed in all CAPS comes across as yelling at the recipient.
• Avoid the temptation to “copy all”
when responding
to an action item unless it is imperative that everyone be kept in the loop.
• Include contact information in your signature
block, e.g., phone, fax and mailing address.
Make it easy to do business with you.
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2010 Gayle Rose Scholarship Golf Classic
Friday, June 18, 2010
The 2010 Gayle Rose Golf Classic returns to the
newly redesigned Four Seasons Resort & Club Course (home of The Byron Nelson PGA Tournament). Grayson Group clients who
knew and loved Gayle have been great supporters of this tournament over the past eight years.
2010 Sponsorship Fees and Levels
TITLE: $5,000 – includes eight players, company name
printed in all tournament publicity materials, in program, event signage, and five minutes to address participants at Awards
Luncheon.
PLATINUM: $2,500 – includes six players, company name printed
in all publicity materials, in program, and event signage.
GOLD: $2,000 – includes four players, company name printed
in all publicity materials, in program, and event signage.
SILVER: $1,500 – includes two players, company name printed
in all publicity materials, and in program.
PATRON: $1,000 – includes company name in post-event publications
and in program.
For information on other sponsorship
opportunities, call Paula Myers at 972/869-4773.
Individual player fee: $300 – includes breakfast
and Awards Luncheon.
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